Bvndle

2023 - 2024

loyalty, shopping, lifestyle

Context

Loyalty programs and reward apps usually fall into the same trap: they feel like cheap coupon apps or boring fintech utilities.

Bvndle was built to break that pattern. It had to be a comprehensive lifestyle ecosystem where earning and spending rewards felt genuinely exciting.

Our hypothesis was simple: treat loyalty points exactly like a premium lifestyle currency (Bvndlecoin), elevate the visual design, and remove every bit of friction from redemption. The result? Turning occasional shoppers into daily power users.

Loyalty programs and reward apps usually fall into a trap: they feel like cheap coupon apps or boring fintech utilities.

Bvndle was designed to break that trend. It needed to be a comprehensive ecosystem where earning and spending rewards felt genuinely exciting.

Our hypothesis was that by treating loyalty points exactly like a premium lifestyle currency (with Bvndlecoin), elevating the visual design, and removing friction from the redemption process, we could turn occasional shoppers into daily power users.

bvndle website

Impact

15,000+ app downloads across iOS and Android
4.7-star rating on the Play Store (50+ reviews)
Strong user retention rate
20+ partners successfully onboarded
20,000+ active users
Significantly improved website conversion rate

download bvndle on ios

download bvndle on android

Sprint Approach

The project kicked off with a focused cross-functional team of four: a product manager, a content writer, and two designers bringing deep expertise across product strategy, design systems, brand, product, web, marketing, and backend design.

Our approach was to explore multiple creative directions simultaneously while giving each designer clear ownership of major workstreams. In one sprint cycle we designed and built the complete Bvndle ecosystem from 0→1.

This project kicked off with a contributing team of four: a product manager, a content writer, and two designers with backgrounds in design systems, brand, product, web, marketing design, and backend design.

Our approach was to cast a wide net and explore multiple directions, with each designer taking ownership of key areas. We built the Bvndle ecosystem from 0 → 1.

My Deliverables

Explored distinctive visual directions of multiple iterations of the app
Marketing website
Early versions of Bvndle Partner dashboard
Core aspects of the backend (Bvndle Custodian & Admin dashboards)
Email marketing templates
Growth experiments (day-one experience, retention, gamification)

bvndle web app

For enquiries on this project, send an email to folarinernest@gmail.com or reach out on Linkedin.

Credits

My Role

Product Designer

team

PM – Temitope Adeeyo

Content – Ikechukwu Nwaguru

Design – Tosin Abayomi

Development – Product Studio Team